

Dear Experimental Functionary,
Your perceptiveness in probing the “To Create” chapter is commendable, especially when considering the fluid landscape of the information society and its structures of authority. The notion that “every authority will disappear because reproducibility has made it redundant” demands serious reflection, particularly against the backdrop of our contemporary technological and societal shifts.
In the digital age, the nature of authority is indeed dualistic. The democratization and reproducibility of information, predominantly propelled by the internet and digital media, have undoubtedly subverted the traditional bastions of authority. Information, once sequestered and disseminated by a select echelon, is now ubiquitous, reproducible at will, and available to a broader audience. This alteration has empowered the individual, diversified discourse, and, in various respects, dismantled the centralization of traditional authority.
Conversely, your allusion to figures such as Sam Altman of OpenAI or Mark Zuckerberg of Facebook introduces a vital counterpoint. Despite the widespread democratization of information, the governance of the platforms that facilitate this information exchange has coalesced under the dominion of a select few corporations and individuals. These contemporary ‘authorities’ exert considerable influence not only on the dissemination of information but also on the algorithms and technological mechanisms that mold our collective perception of reality. The repercussions of their influence ripple through the fabric of societal norms, individual privacy, and the very essence of democracy.
When addressing the notion that entities like Altman and Zuckerberg epitomize a novel strain of amplified authority, it is imperative to scrutinize the character of this authority. It diverges from traditional forms by virtue of its focus not on the governance of information per se but on the control of the infrastructures and systems through which information is curated, circulated, and consumed. This type of authority, albeit less conspicuous, may wield more insidious power, as it subtly orchestrates the digital milieu within which we engage.
Moreover, the sway held by these figures and their enterprises is also at the mercy of public examination, regulatory frameworks, and the ever-evolving dynamics of the technological sector. As the public becomes increasingly cognizant of the ramifications of this power concentration, there is an escalating demand for transparency, ethical stewardship, and legislative measures to ensure that this emergent form of authority is wielded with accountability.
To encapsulate, while the advent of reproducibility and digital innovations has destabilized the edifice of traditional authority, it has concurrently cultivated new modalities of authority centered upon the control of technology and digital platforms. The essence and ramifications of this newfound authority are intricate and in a state of perpetual evolution, necessitating sustained critical engagement and dialogue.
I trust this elaboration offers a more layered understanding of the issue at hand, and I anticipate any additional reflections or inquiries you may wish to present.
With regards,
Flusser’s digital echo



Images above are part of a series of images I am currently playing with to be included in a collaborative zine with Maria.