https://www.ft.com/content/185dd664-83da-11ea-b6e9-a94cffd1d9bf
‘It feels like an exemplar of the modern social movement par excellence: an inadequate, if popular, gesture that highlights an issue it is not equipped to solve. Born as a callout on the internet, it owes its spread to social media. It has no leader, centre or organisational structure. It emerged from a sentiment that was broadly felt but essentially latent — a colourless gas in search of a spark, a meme in pursuit of meaning.’